Dealing with the frustration of buyers ignoring your upcoming product launch

Silence usually means they're waiting to see if you actually hit the launch before they commit. For them, it's all risk management. i wouldn't read too much into it yet, but I wouldn't keep pinging them either. Wait until you have something concrete to show.

Yeah, been there. Buyers get spooked if a launch keeps getting pushed or if there's no hard data. Are you sure they're actually ignoring you or just busy?

It's not necessarily a bad sign. They might be waiting for the launch to actually happen before they respond. A lot of buyers will just sit back and wait for you to deliver. Don't take it personally.

How many times have you followed up? If it's more than twice without a response, I'd say that's your answer. They're not interested right now. You can't force them to be excited about something that hatsn't launched yet.

I'd add that you should check if the silence started after you sent a specific update that might have implied a delay or a problem. Sometimes buyers ghost when they sense risk.

Also, maybe they are fielding other deals and yours is just not top priority until the launch happens.

If they're ignoring you, they're not a real buyer yet. Keep them on the list but don't chase. Focus on the launch and let the results speak.

I think you're overthinking it. Just send one final update when you launch, and if they don't reply, then you know.

I've seen thus a lot. Buyers often go silent because they don't want to say no until they see if the product succeeds. It's a hedge. But also, some just aren't good communicators.

Have you considered that they might be waiting for you to provide more than just updates? Like, actual numbers or pre-orders? Just a thought.

That's a good plan. Good luck with the launc.